Videos for us have simply become a BAU (Business As Usual) communication channel with both existing clients and prospects, as well as our referral partners.
Video gives you so much more scope for creativity and so much more cut through.
A properly optimised video is over 50 times more likely to get seen on page 1 of google than non video content on the same topic.
I think the great thing about video these days is that it can be so cheap and easy to produce, it’s also easy to host and measure, and easy to keep private too.
Five years ago we thought we were special by sending our clients birthday cards, now we send them personalized birthday videos, there’s no comparison!
Check out my video below that I made for Zurich’s Trax2Success earlier this year as part of the AFA Adviser of the Year to learn more about how JBS makes video work for us!